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Merge/purge
using fuzzy matching algorithms to combine very large lists from
multiple sources at both the individual and household levels, and
maintenance of a nationwide consumer database for direct mail and
telemarketing. Total number of source records: Over 500 million.
In addition, Palisades Research marketing consultants develop and
maintain longitude stratified random panels to provide marketing
support. We perform response modeling, customer profiling, and market
segmentation. |
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