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Palisades Research designs merge/purge systems to handle very large list generation, cleaning data in a single list or combining data from multiple, disparate sources. We employ, evaluate and refine fuzzy matching algorithms, sensitivities, and the data elements selected for merge/purge. We also develop systems to generate and maintain nation-wide lists, using simultaneous processing on multiple servers.

In addition, Palisades Research develops and maintains longitude stratified random panels to provide marketing support. We perform response modeling, customer profiling, and market segmentation.